Starting in 2014 and still going strong, our partnership with Swizzels is built upon shared values and family traditions. We are both family-run companies with deep roots in the heart of Derbyshire. This is the county of our very first theme park, Gulliver’s Kingdom and the home of Swizzels iconic factory.
Working together we’ve developed themed Halloween events, created the Swizzels Sweetie Suite and collaborated across social media platforms. From spooky adventures to sweet dreams, this is a snapshot of how we've worked with the world-famous confectionery manufacturer...
Each year we continue to expand our accommodation options with over 200 units now available across four resorts. The Swizzels Sweetie Suite became one of our first branded hotel rooms, incorporating instantly-recognizable designs into a space that works for every family. Inspired by the pastel tones of Swizzels most iconic brands, our team set to work designing a bright and bold hotel room that's packed with sweet surprises.
To this day, the Swizzels Sweetie Suite holds its place as one of our most requested hotel rooms.
Combining classic Swizzels sweets with our family theme park adventures, we were able to craft a unique guest experience for October Half-Term. The Swizzels Trick and Treat Trail offered guests the opportunity to win Swizzels sweets as they explored our fully-immersive Halloween attraction. Families were given a map consisting of multiple spooky stops across the theme park. For every interactive 'trick' they encountered, they could take a Swizzels treat.
Together we launched a campaign that highlighted the best of both brands. Through on-site marketing and online collaborations, we were able to generate powerful social media content showcasing families enjoying the first official Swizzels Trick and Treat Trail.
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Feeding an appetite for adventure with character appearances and themed Caterpillar Cocoons through Rocket Licensing Limited.