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Privacy Policy

Gulliver's is committed to complying with the General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely.
This policy will help you understand

  • How and why Gulliver’s collects information from you
  • Who we share your information with, why and on what basis
  • What your rights are

This is our main privacy policy. We may provide additional, specific privacy information to you as you interact with us in different ways (e.g. that we will only use certain information for specific purposes). To the extent that any of that information differs from what we say below, those specific statements will apply in those circumstances.

This policy may change from time to time so please check this page occasionally to ensure that you’re happy with any changes.

Gulliver’s Theme Parks Limited will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this Policy as “we” or “us”. As Data Controller, Gulliver’s determines the purposes for which and ways in which any personal data is, or will be, processed.

Should you need to contact us regarding this policy or the personal data held by us please do so using the contact details provided at the end of this policy.

This privacy policy was last updated on 25th May 2018.

What personal data we collect and how we collect it

Gulliver's collects data from customers when they use our website, our products or services, interact with us online, or by phone, email or otherwise, the categories of information that we collect about you are as follows:

Personal information you give to us

This is information about you that you give to us by entering information via:

  • our website
  • our social media accounts, e.g. via Facebook or Twitter
  • corresponding with us by phone, email or otherwise
  • give verbally when you visit our resorts or attractions

and is provided entirely voluntarily.

This includes information provided at the time of registering to use our website; making a purchase or booking online; posting material; creating, using and managing an online account with us and engaging in correspondence with us by phone, email or otherwise. We may also ask you for information when you report a problem with our website or provide feedback regarding our products and services and also if you are involved in or witness an accident or incident or receive first aid whilst visiting our premises. If you complete any surveys that we ask you to complete for research purposes, we will collect information in such circumstances as well.

The basic personal information we may ask for, or you may choose to give us, includes your name, your address, email address and phone number. We may retain details of any enquiry you make to us and records of any correspondence with us. We may also ask for, or you may choose to give us, other information for specific purposes e.g. credit/debit card details for purchase of goods or services, date of birth for first aid form. We will always seek to minimise the information we ask for to that which is needed to perform the relevant function or service at the time.

We automatically collect the following information when you interact with us: e.g. details of transactions you carry out through the site, and your visits to our site, including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources you access.

When you view this website by linking from another web page (i.e. Google) Gulliver's may store the name of that web page for the purposes of internal administration and analysis. We also automatically collect technical information, including anonymous data collected by the hosting server for statistical purposes, the Internet protocol (IP) address used to connect your computer or device to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

How we use your personal data

The purposes for which we use your information and the legal basis under data protection laws on which we rely to do this are explained below.

Where there is a LEGITIMATE INTEREST

We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business, for the following purposes:

To carry out marketing

  • for marketing and advertising activities (other than where we rely on your consent to contact you by email or text with information about our products and services);
  • for analysis to inform our marketing strategy, and to enhance and personalise your customer experience when you buy products and services from us (including to improve any recommendations we make to you on our website);

To fulfil online delivery and security

  • to ensure that our online content is presented in the most effective manner for you and your computer;
  • to allow you to participate in any interactive features of our services, when you choose to do so;
  • for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  • for prevention of fraud and other criminal activities;

Other

  • operating and managing contracts with our suppliers and service recipients; and
  • for the establishment and defence of our legal rights.

Where there is a LEGAL REQUIREMENT

We will use your personal information to comply with our legal obligations: (i) to assist any public authority or criminal investigation body as required; (ii) to identify you when you contact us; (iii) to verify the accuracy of data we hold about you; and/or (iv) to comply with a request from you in connection with the exercise of your rights.

Where it is required to complete or perform a CONTRACT with you

We will use your personal information to corroborate your identity, process payments, manage orders (including delivery) and/or bookings and to communicate with you about orders (including delivery) and/or bookings.

Where you have provided CONSENT

We may use and process your personal information where you have consented for us to do so for the following purposes:

  • if you: (i) register for an account with us online; (ii) sign up to one of our newsletters via our website or other medium where available; or (iii) refresh your marketing preferences when responding to a request from us to do so;
  • for marketing activities, in order to contact you by post, email, telephone or text with marketing/promotional information about our products and services (except where we may rely on Legitimate Interests as described above);

Others who may receive or have access to your personal data

We will NOT in any circumstance, share your personal information with 3rd party companies for marketing purposes.

We may disclose your information to our third party service providers, agents, subcontractors and other organisations for the purposes of providing services to us or directly to you on our behalf.

Such third parties may include cloud service providers; hosting, email and content providers; administrative services providers and payment processing companies (who will process your debit/credit card securely if you purchase goods or services from us).

When we use third party service providers, we only disclose to them any personal information that is necessary for them to provide their service and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.

We may also transfer your personal information to a third party if we're under a duty to disclose or share it in order to comply with any legal obligation, to detect or report a crime, to enforce or apply the terms of our contracts or our legal rights or to protect the rights, property or safety of our visitors and customers. We will always take steps with the aim of ensuring that your privacy rights continue to be protected.

How long we keep your Personal Data

We keep personal information for as long as necessary to ensure we can deliver our services. Retention periods reflect legal requirements, our regulatory and compliance functions and other applicable considerations.

We do not retain personal information in an identifiable format for longer than is necessary.

Security and links to other sites

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our website and any transmission is at your own risk. Once we have received your personal information, we put in place reasonable and appropriate controls to ensure that it remains secure against accidental or unlawful destruction, loss, alteration, or unauthorised access.

We may from time to time refer to or establish relations with companies, organisations and public bodies that will enable you to access their websites directly from our website. Each company, organisation or public body operates its own policy regarding privacy the sale of personal data and the use of cookies. If you have a particular interest in, or concern regarding the way your data will be used then you are advised to read the Privacy Statement on the relevant website. We will try to provide you with links to high quality, reputable websites which we believe will be of interest and relevant to you, but please note that such third party websites are not under our control and we do not contribute to the content of such websites. When you click through to any of these websites you leave the area controlled by Gulliver's. We cannot accept responsibility for any issues arising in connection with the third party's use of your data, the website content or the services offered to you by these websites.

You may provide a link (but not a framed link) to the home page of this site but not (save with our prior written agreement) in any way, which gives the impression that we are associated with or have approved such other site. You may not reproduce or store any part of this site on any other website without our prior written consent. If you are subscribed to our affiliate program (subject to approval by either Gulliver's) you may link to specific pages on the Gulliver's site, and you may link to materials and information provided on this site; you may not, however, reproduce or store any part of this site on your affiliate site or other website without our prior written consent. As an affiliate, you may not (save with our prior written agreement) in any way, give the impression that Gulliver's are directly associated with or have a direct relationship with your affiliate site(s)

Cookies

Like many other websites, all websites owned and controlled by Gulliver's Theme Parks and Resorts uses cookies (including Google Analytics cookies) to obtain an overall view of visitor habits and visitor volumes to our website. 'Cookies' are small pieces of information sent to your computer or device and stored on its hard drive to allow our websites to recognise you when you visit. Our cookies do not in themselves recognise the individual user, unless you are logged in, but will recognise the computer you are using so that we know when you are returning to Gulliver's online. Most browsers will automatically accept cookies, but you can change the settings on your browser to prevent this happening. Disabling cookies may adversely affect your usage of this website.

Our marketing

We may collect and process your preferences to receive marketing information directly from us by post, email and text in the following ways:

  • If you have subscribed we may contact you with marketing information about our member products and services, except where you indicate you would prefer otherwise;
  • If you place an order with us for a product or service, we may contact you with marketing information in the ways mentioned in the notices presented to you as part of that transaction, except where you indicate you would prefer otherwise.
  • If you register an account with us online, we will ask you if you would like to provide your consent to receive marketing information directly from us.

From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you want to continue receiving marketing information from us.

You can amend your marketing preferences at any time by logging into your account at gulliversfun.co.uk or by contacting us using the contact details provided at the end of this policy.

From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you want to continue receiving marketing information from us.

You can amend your marketing preferences at any time by logging into your account at gulliversfun.co.uk or by contacting us using the contact details provided at the end of this policy.

Your Rights

You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information.

Accessing your personal information

Under data protection laws you have a legal right to ask to see a copy of the personal information that we hold about you. Such requests are called subject access requests. Except in rare cases where additional time may be required, we will respond to you within one month from either (i) the date that we have confirmed your identity, or (ii) where we do not need to do this because we already have this information, from the date we received your request.

You will also need to provide one form of identification and proof of your address, for example, staff pass, driving licence, utility bill, and if appropriate, any particulars about the source or location of the information you are requesting.

Please send any subject access request to the Information Compliance Manager using the contact details provided at the end of this policy.

We may not provide you with a copy of your personal information if this concerns other individuals or if we have another lawful reason to withhold that information.

Correcting and updating your personal information

You can check that the information which we are holding is accurate by accessing your account online. If you are registered click on 'My Account' at the top of the screen, enter your email login address and password. If you have any difficulties obtaining information you can also contact us using the contact details provided at the end of this policy.

Withdrawing your consent

Where we rely on your consent as the legal basis for processing your personal information, you may withdraw your consent at any time by contacting us using the contact details provided at the end of this policy.

If you would like to withdraw your consent or object to receiving any direct marketing to which you previously opted-in, you can do so by logging into your account and amending your marketing preferences or by contacting us using the contact details provided at the end of this policy.

If you withdraw your consent, our use of your personal information before you withdraw is still lawful.

Objecting to our use of your personal information and automated decisions made about you

Where we rely on our legitimate business interests as the legal basis for processing your personal information for any purpose(s), you may object to us using your personal information for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your personal information, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data.

You may object to us using your personal information for direct marketing purposes and we will automatically comply with your request. If you would like to do so, please email or write to us at the address at the end of this policy.

Erasing your personal information or restricting its processing

In certain circumstances, you may ask for your personal information to be removed from our systems by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.

You may also ask us to restrict processing your personal information where you believe it is unlawful for us to do so, you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings. In these situations we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

Transferring your personal information in a structured data file ('data portability')

Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with a contract we've entered into with you, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.

You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

Complaining to the UK data protection regulator

We'd like to be able to resolve all your concerns, and we hope that we can do so. Where we haven't been able to do this, you have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about the way we have processed your personal information..

Policy Changes

We may review this policy from time to time and any changes made by Gulliver's will be posted here and will take effect immediately. This policy was last updated on 25th May 2018.

Contact us

Questions, comments and requests regarding this privacy policy are welcome. Please direct any queries about this policy or about the way we process your personal information to the Guest Services team using the post and email details below.

If you wish to write to us, please write to us at:
Information Compliance
Guest Services
Gulliver’s World
Warrington WA5 9YZ

Our email address for data protection queries is info@gulliversfun.co.uk Or if you would prefer to speak to us by phone, please call us on 01925 444 888.